Birkwood

Group profile

This Group is predominantly comprised of married couples with no resident dependent children, living in areas characterised neither by under-occupancy nor overcrowding throughout the UK in or adjacent to small towns. White ethnic groups and affiliation with Christianity predominates. Housing tends to be predominantly semi-detached or detached and workers are employed principally in managerial and professional occupations, with semi-skilled occupations also in evidence. These areas of the Supergroup are of higher population density.

Wider pattern

Typically married but no longer with resident dependent children, these well-educated households either remain working in their managerial, professional, administrative or other skilled occupations, or are retired from them – the modal individual age is beyond normal retirement age. Underoccupied detached and semi-detached properties predominate, and unpaid care is more prevalent than reported disability. The prevalence of this Supergroup outside most urban conurbations indicates that rural lifestyles prevail, typically sustained by using two or more cars per household.

Group profile

Scattered throughout Inner London, these areas house relatively few workers in the most senior roles within organisations, and greater prevalence of administrative roles relative to the Supergroup mean. Residents are less likely to be of Chinese ethnicity and are more likely to have been born in Africa. Relative to the Supergroup average, residents are also more likely to live in social housing and live in overcrowded conditions.

Wider London pattern

Adult residents of these neighbourhoods are typically aged 25 to 44, working full-time in professional, managerial or associate professional occupations. There are few families with dependent children. The predominantly Inner London neighbourhoods have an international character, including many residents born elsewhere in Europe alongside high numbers of individuals identifying as of Chinese ethnicity. Many individuals are never married, childless and/or living alone. Above average numbers of individuals, likely to be full-time students, live in communal establishments. Elsewhere, privately rented flats are the dominant housing type. Residents of these areas are well-qualified, with a significant number holding Level 4 or above qualifications. There is a correspondingly high level of individuals employed full-time in professional, managerial and associated professional or technical occupations. Employing industries are financial, real estate, professional, administration, and, to a lesser degree, transport and communications. Unemployment is uncommon.