Brands

Group profile

Households in these areas often include divorced or separated parents and commonly include children and young adults. The age structure is heavily skewed towards the most advanced age groups. Individuals identifying as members of ethnic minorities are not present in large numbers. Flats predominate, with some terraced, semi-detached, and detached units. Multiple car ownership is low, and housing is predominantly in the private and social rented sectors. Employment is less skewed towards traditional routine industrial occupations. Levels of educational attainment are generally low. The Group occurs principally in the Central Lowlands of Scotland and other Scottish towns.

Wider pattern

These neighbourhoods characteristically comprise pockets of flats that are scattered across the UK, particularly in towns that retain or have legacies of heavy industry or are in more remote seaside locations. Employed residents of these neighbourhoods work mainly in low-skilled occupations. Residents typically have limited educational qualifications. Unemployment is above average. Some residents live in overcrowded housing within the social rented sector and experience long-term disability. All adult age groups are represented, although there is an overall age bias towards elderly people in general and the very old in particular. Individuals identifying as belonging to ethnic minorities or Mixed or Multiple ethnic groups are uncommon.

Group profile

These very central neighbourhoods house residents whose ages are more skewed towards older age cohorts than elsewhere in the Supergroup. Few households have young children. Rates of illness are low. Indian ethnicity is rare compared to the Supergroup mean. Property under occupation is more common, despite the centrality of neighbourhoods, and more residents live in communal establishments than elsewhere in the Supergroup.

Wider London pattern

Adult residents of these neighbourhoods are typically aged 25 to 44, working full-time in professional, managerial or associate professional occupations. There are few families with dependent children. The predominantly Inner London neighbourhoods have an international character, including many residents born elsewhere in Europe alongside high numbers of individuals identifying as of Chinese ethnicity. Many individuals are never married, childless and/or living alone. Above average numbers of individuals, likely to be full-time students, live in communal establishments. Elsewhere, privately rented flats are the dominant housing type. Residents of these areas are well-qualified, with a significant number holding Level 4 or above qualifications. There is a correspondingly high level of individuals employed full-time in professional, managerial and associated professional or technical occupations. Employing industries are financial, real estate, professional, administration, and, to a lesser degree, transport and communications. Unemployment is uncommon.