Broomer

Group profile

Married couples predominate, many with older dependent children. Detached housing is common. Homeownership rates are the highest within this Supergroup. The presence of some students suggests that households are towards the end of a child rearing phase. Many residents have degree level qualifications, and the occupational profile is heavily skewed towards managerial and professional occupations. Residential developments commonly occur on the periphery of major urban cities or conurbations.

Wider pattern

Typically married but no longer with resident dependent children, these well-educated households either remain working in their managerial, professional, administrative or other skilled occupations, or are retired from them – the modal individual age is beyond normal retirement age. Underoccupied detached and semi-detached properties predominate, and unpaid care is more prevalent than reported disability. The prevalence of this Supergroup outside most urban conurbations indicates that rural lifestyles prevail, typically sustained by using two or more cars per household.

Group profile

These scattered, peripheral and often low residential density neighbourhoods house more workers in skilled trades and construction. Few households rent social housing and there are few students. Multiple car ownership is higher than the Supergroup average, perhaps because of poorer public transport connectivity. Incidence of mixed or multiple ethnicity is below the Supergroup average, and the absence of individuals identifying as Pakistani or Other Asian groups is also less pronounced. Flatted accommodation is less dominant than elsewhere in the Supergroup.

Wider London pattern

A Supergroup embodying London's diversity in many respects, apart from low numbers of residents identifying as of Bangladeshi, Indian, Pakistani or Other (non-Chinese) Asian ethnicity. There is lower than average prevalence of families with dependent children, while there are above average occurrences of never-married individuals and single-person households. The age distribution is skewed towards younger, single residents and couples without children, with many individuals identifying as of mixed or multiple ethnicity. Social rented or private rented housing is slightly more prevalent than average, and many residents live in flats. Individuals typically work in professional and associated roles in public administration, education or health rather than in elementary occupations in agriculture, energy, water, construction or manufacturing. Incidence of students is slightly below average. Individuals declaring no religion are more prevalent than average and non-use of English at home is below average.