Buyers

Group profile

This Group is predominantly comprised of married couples with no resident dependent children, living in areas characterised neither by under-occupancy nor overcrowding throughout the UK in or adjacent to small towns. White ethnic groups and affiliation with Christianity predominates. Housing tends to be predominantly semi-detached or detached and workers are employed principally in managerial and professional occupations, with semi-skilled occupations also in evidence. These areas of the Supergroup are of higher population density.

Wider pattern

Typically married but no longer with resident dependent children, these well-educated households either remain working in their managerial, professional, administrative or other skilled occupations, or are retired from them – the modal individual age is beyond normal retirement age. Underoccupied detached and semi-detached properties predominate, and unpaid care is more prevalent than reported disability. The prevalence of this Supergroup outside most urban conurbations indicates that rural lifestyles prevail, typically sustained by using two or more cars per household.

Group profile

These residents share Supergroup characteristics of large (non-Chinese) Asian populations but those identifying as Bangladeshi are notably absent. Many residents were born in the UK, while other more recent migrants have African birthplaces. Semi-detached housing, much of it owner occupied, prevails in these suburban residential locations.

Wider London pattern

Many residents of these neighbourhoods are of (non-Chinese) Asian descent, with many identifying as Indian, Pakistani or Bangladeshi. Neighbourhoods are located across large areas of suburban west, north-east and south London. Detached, semi-detached and terraced houses are more prevalent than flats and socially rented housing is uncommon. Few residents live in communal establishments. Many families have dependent children, sometimes in overcrowded accommodation, and few households are ethnically mixed. Marriage rates are above the London average. The even age distribution, relative absence of individuals living alone and frequent incidence of households with children suggests that multi-generation households may be relatively common. Employment is often in skilled trades, elementary, sales and customer service occupations, and roles as process, plant, and machine operatives. Manufacturing and construction are well represented, along with employment in distribution, hotels, and restaurants. Many adults have only level 1, 2, or apprenticeship qualifications. English is not used at home by some residents. Religious affiliation is above average.