Peachment

Group profile

This Group comprises older parents or retirees, with no resident dependent children, and with the lowest residential densities in this Supergroup. Predominantly UK-born, residents typically live in detached houses, although others do live in semi-detached and terraced properties. The level of multiple car ownership is the highest in this Supergroup. Most houses are owner occupied although social renting is also present. Many concentrations occur in high amenity rural locations, such as Areas of Outstanding Natural Beauty.

Wider pattern

Pervasive throughout the UK, members of this Supergroup typically own (or are buying) their detached, semi-detached or terraced homes. They are also typically educated to A Level/Highers or degree level and work in skilled or professional occupations. Typically born in the UK, some families have children, although the median adult age is above 45 and some property has become under-occupied after children have left home. This Supergroup is pervasive not only in suburban locations, but also in neighbourhoods at or beyond the edge of cities that adjoin rural parts of the country.

Group profile

Scattered throughout Inner London, these areas house relatively few workers in the most senior roles within organisations, and greater prevalence of administrative roles relative to the Supergroup mean. Residents are less likely to be of Chinese ethnicity and are more likely to have been born in Africa. Relative to the Supergroup average, residents are also more likely to live in social housing and live in overcrowded conditions.

Wider London pattern

Adult residents of these neighbourhoods are typically aged 25 to 44, working full-time in professional, managerial or associate professional occupations. There are few families with dependent children. The predominantly Inner London neighbourhoods have an international character, including many residents born elsewhere in Europe alongside high numbers of individuals identifying as of Chinese ethnicity. Many individuals are never married, childless and/or living alone. Above average numbers of individuals, likely to be full-time students, live in communal establishments. Elsewhere, privately rented flats are the dominant housing type. Residents of these areas are well-qualified, with a significant number holding Level 4 or above qualifications. There is a correspondingly high level of individuals employed full-time in professional, managerial and associated professional or technical occupations. Employing industries are financial, real estate, professional, administration, and, to a lesser degree, transport and communications. Unemployment is uncommon.