Damsell

Group profile

Families with resident dependent children (but not students) are common. Established family groups and White ethnicity predominate, as do individuals born in the UK. They are more likely than the Supergroup average to have been resident in their terraced, semi-detached, or detached houses for more than one year. Levels of multiple car ownership are high. Properties are owned and typically have surplus living space. Associate professionals and administrative occupations are prevalent, and parents are likely to be in middle age or approaching retirement. Educational attainment is above the Supergroup average. Scattered developments and concentrations are found in many small towns.

Wider pattern

Pervasive throughout the UK, members of this Supergroup typically own (or are buying) their detached, semi-detached or terraced homes. They are also typically educated to A Level/Highers or degree level and work in skilled or professional occupations. Typically born in the UK, some families have children, although the median adult age is above 45 and some property has become under-occupied after children have left home. This Supergroup is pervasive not only in suburban locations, but also in neighbourhoods at or beyond the edge of cities that adjoin rural parts of the country.

Group profile

Predominantly located in neighbourhoods on the outskirts of Greater London, residents of these neighbourhoods typically have their highest qualifications below degree (Level 4) level, with those still in work engaged in skilled trades and occupations in distribution, hotels and restaurants. There is low ethnic diversity in these neighbourhoods and high levels of Christian religious affiliation. Detached or terraced houses predominate, often with spare rooms.

Wider London pattern

The age distribution of these neighbourhoods is skewed towards the middle-aged and old, although few residents live alone or in communal establishments and numbers of dependent children are around average. Owner occupation is the norm, as is residence in detached or semi-detached houses. Residential densities are low and many households have spare rooms. Most residents were born in the UK and, aside from some identifying as members of Chinese or Indian ethnicities, identify as White. Mixed ethnicity households are rare. Incidence of married couples is higher than average and few individuals have never been married. A large proportion of individuals still in employment work in administrative and secretarial occupations, or in the construction industry. Few residents are students, and many households own more than one car.