Hird

Group profile

This Group comprises older parents or retirees, with no resident dependent children, and with the lowest residential densities in this Supergroup. Predominantly UK-born, residents typically live in detached houses, although others do live in semi-detached and terraced properties. The level of multiple car ownership is the highest in this Supergroup. Most houses are owner occupied although social renting is also present. Many concentrations occur in high amenity rural locations, such as Areas of Outstanding Natural Beauty.

Wider pattern

Pervasive throughout the UK, members of this Supergroup typically own (or are buying) their detached, semi-detached or terraced homes. They are also typically educated to A Level/Highers or degree level and work in skilled or professional occupations. Typically born in the UK, some families have children, although the median adult age is above 45 and some property has become under-occupied after children have left home. This Supergroup is pervasive not only in suburban locations, but also in neighbourhoods at or beyond the edge of cities that adjoin rural parts of the country.

Group profile

These primarily Inner London neighbourhoods are more densely populated than the Supergroup average. Residents have a younger over-all age profile than the Supergroup as a whole, and are less likely to be owner occupiers. Full time employment is more common than elsewhere in the Supergroup and multiple car ownership is uncommon. Chinese and non-EU-born European migrants are less in evidence than elsewhere in the Supergroup.

Wider London pattern

These neighbourhoods house people of all ages, predominantly of White British or European extraction. Resident turnover is low. Religious affiliation is less common than average and tends to be Christian if expressed. Homeownership, typically of terraced houses, is common but use of the social rented sector is not. Employment is typically in professional, managerial and associate professional or technical occupations. There are few full-time students. Level 4 qualifications are common. More households lack dependent children than have them which, considered alongside low levels of crowding and over-all age structure, indicates that many households may be post child-rearing and in late middle age. Incidence of disability is low, as is residence in communal establishments.