Braddy

Group profile

This Group is predominantly comprised of married couples with no resident dependent children, living in areas characterised neither by under-occupancy nor overcrowding throughout the UK in or adjacent to small towns. White ethnic groups and affiliation with Christianity predominates. Housing tends to be predominantly semi-detached or detached and workers are employed principally in managerial and professional occupations, with semi-skilled occupations also in evidence. These areas of the Supergroup are of higher population density.

Wider pattern

Typically married but no longer with resident dependent children, these well-educated households either remain working in their managerial, professional, administrative or other skilled occupations, or are retired from them – the modal individual age is beyond normal retirement age. Underoccupied detached and semi-detached properties predominate, and unpaid care is more prevalent than reported disability. The prevalence of this Supergroup outside most urban conurbations indicates that rural lifestyles prevail, typically sustained by using two or more cars per household.

Group profile

These neighbourhoods predominantly house residents aged 45+, with many aged 85+. Most employed residents work in senior roles, and relatively few work in unskilled jobs. Terraced housing is comparatively rare, but communal living is more common. More residents identify as of Indian ethnicity and more affiliate with non-Christian religions. Disability levels are below the Supergroup average.

Wider London pattern

The age distribution of these neighbourhoods is skewed towards the middle-aged and old, although few residents live alone or in communal establishments and numbers of dependent children are around average. Owner occupation is the norm, as is residence in detached or semi-detached houses. Residential densities are low and many households have spare rooms. Most residents were born in the UK and, aside from some identifying as members of Chinese or Indian ethnicities, identify as White. Mixed ethnicity households are rare. Incidence of married couples is higher than average and few individuals have never been married. A large proportion of individuals still in employment work in administrative and secretarial occupations, or in the construction industry. Few residents are students, and many households own more than one car.