Brayford

Group profile

These neighbourhoods house predominantly young, UK-born individuals identifying with a White ethnic group with dependent children. Long-term disability and unpaid care are prevalent, and religious affiliations are uncommon. Housing is terraced or semi-detached and social rented sector housing is the norm. Unemployment is above the Supergroup average, and employment is principally in elementary occupations, as process plant and machine operatives, or in caring and leisure services. Educational attainment is low. The group is scattered throughout former industrial towns in the Midlands and the South Wales Valleys.

Wider pattern

Living in terraced or semi-detached houses, residents of these neighbourhoods typically lack high levels of education and work in elementary or routine service occupations. Unemployment is above average. Residents are predominantly born in the UK, and residents are also predominantly from ethnic minorities. Social (but not private sector) rented sector housing is common. This Supergroup is found throughout the UK’s conurbations and industrial regions but is also an integral part of smaller towns.

Group profile

These scattered, peripheral and often low residential density neighbourhoods house more workers in skilled trades and construction. Few households rent social housing and there are few students. Multiple car ownership is higher than the Supergroup average, perhaps because of poorer public transport connectivity. Incidence of mixed or multiple ethnicity is below the Supergroup average, and the absence of individuals identifying as Pakistani or Other Asian groups is also less pronounced. Flatted accommodation is less dominant than elsewhere in the Supergroup.

Wider London pattern

A Supergroup embodying London's diversity in many respects, apart from low numbers of residents identifying as of Bangladeshi, Indian, Pakistani or Other (non-Chinese) Asian ethnicity. There is lower than average prevalence of families with dependent children, while there are above average occurrences of never-married individuals and single-person households. The age distribution is skewed towards younger, single residents and couples without children, with many individuals identifying as of mixed or multiple ethnicity. Social rented or private rented housing is slightly more prevalent than average, and many residents live in flats. Individuals typically work in professional and associated roles in public administration, education or health rather than in elementary occupations in agriculture, energy, water, construction or manufacturing. Incidence of students is slightly below average. Individuals declaring no religion are more prevalent than average and non-use of English at home is below average.