Bruff

Group profile

These neighbourhoods are characterised by high proportions of single, often never-married adults of normal retirement age or older, including many that are in the most advanced age groups. Most adults are UK born and live at high residential densities, and many of the children living with parents are in adulthood. Individuals identifying as members of ethnic minorities are uncommon, but above average proportions of households include individuals that identify with different ethnic groups. Long-term disability is relatively common, and the dominant accommodation type is flats. Unemployment rates are high, with most of those employed working in routine occupations. Few individuals have high level qualifications. Car ownership is not high.

Wider pattern

These neighbourhoods characteristically comprise pockets of flats that are scattered across the UK, particularly in towns that retain or have legacies of heavy industry or are in more remote seaside locations. Employed residents of these neighbourhoods work mainly in low-skilled occupations. Residents typically have limited educational qualifications. Unemployment is above average. Some residents live in overcrowded housing within the social rented sector and experience long-term disability. All adult age groups are represented, although there is an overall age bias towards elderly people in general and the very old in particular. Individuals identifying as belonging to ethnic minorities or Mixed or Multiple ethnic groups are uncommon.

Group profile

Scattered across London’s Inner and Outer suburbs, residents of these neighbourhoods are typically housed in the social rented sector. Although terraced and semi-detached houses predominate, more residents live in flats than elsewhere in the Supergroup. Neighbourhoods are more ethnically diverse than the Supergroup average. Those identifying as of Bangladeshi, Pakistani and some Black ethnicities are more prevalent. Europeans born in a overseas non-EU countries make up more of the lower proportion of residents identifying as White. Few residents are very old (85+). Employment in distribution, hotels and restaurants is more common than elsewhere in the Supergroup.

Wider London pattern

Many families in these neighbourhoods have young children. Housing is principally in the social rented sector, in terraced or semi-detached units. While over-all residential densities are low, overcrowding is also prevalent locally. Residents are drawn from a range of ethnic minorities, with many identifying as Black and above average numbers born in Africa. Numbers identifying as of Chinese, Indian or White ethnicity are below average. Levels of proficiency in English are below average. Levels of separation or divorce and incidence of disability are both above average. Education is typically limited to Level 1, 2, or apprenticeship qualifications. Few residents work in professional or managerial occupations but the employment structure is otherwise diverse: it includes skilled trades, caring, leisure and other service occupations, sales and customer service occupations, construction, and work as process, plant, and machine operatives.