Giddy

Group profile

Many residents are of normal retirement age or above and live in communal establishments, and there are few dependent children. The dominant property type is a mix of retirement flats and detached houses. Those in work are likely to be employed in managerial and professional occupations, and many residents are educated to degree level. Levels of owner occupation are high, but the private rental sector is also present. Rural locations predominate.

Wider pattern

Pervasive throughout the UK, members of this Supergroup typically own (or are buying) their detached, semi-detached or terraced homes. They are also typically educated to A Level/Highers or degree level and work in skilled or professional occupations. Typically born in the UK, some families have children, although the median adult age is above 45 and some property has become under-occupied after children have left home. This Supergroup is pervasive not only in suburban locations, but also in neighbourhoods at or beyond the edge of cities that adjoin rural parts of the country.

Group profile

Scattered across London’s Inner and Outer suburbs, residents of these neighbourhoods are typically housed in the social rented sector. Although terraced and semi-detached houses predominate, more residents live in flats than elsewhere in the Supergroup. Neighbourhoods are more ethnically diverse than the Supergroup average. Those identifying as of Bangladeshi, Pakistani and some Black ethnicities are more prevalent. Europeans born in a overseas non-EU countries make up more of the lower proportion of residents identifying as White. Few residents are very old (85+). Employment in distribution, hotels and restaurants is more common than elsewhere in the Supergroup.

Wider London pattern

Many families in these neighbourhoods have young children. Housing is principally in the social rented sector, in terraced or semi-detached units. While over-all residential densities are low, overcrowding is also prevalent locally. Residents are drawn from a range of ethnic minorities, with many identifying as Black and above average numbers born in Africa. Numbers identifying as of Chinese, Indian or White ethnicity are below average. Levels of proficiency in English are below average. Levels of separation or divorce and incidence of disability are both above average. Education is typically limited to Level 1, 2, or apprenticeship qualifications. Few residents work in professional or managerial occupations but the employment structure is otherwise diverse: it includes skilled trades, caring, leisure and other service occupations, sales and customer service occupations, construction, and work as process, plant, and machine operatives.