Sainsbury

Group profile

This Group comprises older parents or retirees, with no resident dependent children, and with the lowest residential densities in this Supergroup. Predominantly UK-born, residents typically live in detached houses, although others do live in semi-detached and terraced properties. The level of multiple car ownership is the highest in this Supergroup. Most houses are owner occupied although social renting is also present. Many concentrations occur in high amenity rural locations, such as Areas of Outstanding Natural Beauty.

Wider pattern

Pervasive throughout the UK, members of this Supergroup typically own (or are buying) their detached, semi-detached or terraced homes. They are also typically educated to A Level/Highers or degree level and work in skilled or professional occupations. Typically born in the UK, some families have children, although the median adult age is above 45 and some property has become under-occupied after children have left home. This Supergroup is pervasive not only in suburban locations, but also in neighbourhoods at or beyond the edge of cities that adjoin rural parts of the country.

Group profile

These scattered, peripheral and often low residential density neighbourhoods house more workers in skilled trades and construction. Few households rent social housing and there are few students. Multiple car ownership is higher than the Supergroup average, perhaps because of poorer public transport connectivity. Incidence of mixed or multiple ethnicity is below the Supergroup average, and the absence of individuals identifying as Pakistani or Other Asian groups is also less pronounced. Flatted accommodation is less dominant than elsewhere in the Supergroup.

Wider London pattern

A Supergroup embodying London's diversity in many respects, apart from low numbers of residents identifying as of Bangladeshi, Indian, Pakistani or Other (non-Chinese) Asian ethnicity. There is lower than average prevalence of families with dependent children, while there are above average occurrences of never-married individuals and single-person households. The age distribution is skewed towards younger, single residents and couples without children, with many individuals identifying as of mixed or multiple ethnicity. Social rented or private rented housing is slightly more prevalent than average, and many residents live in flats. Individuals typically work in professional and associated roles in public administration, education or health rather than in elementary occupations in agriculture, energy, water, construction or manufacturing. Incidence of students is slightly below average. Individuals declaring no religion are more prevalent than average and non-use of English at home is below average.