Shard

Group profile

Families with resident dependent children (but not students) are common. Established family groups and White ethnicity predominate, as do individuals born in the UK. They are more likely than the Supergroup average to have been resident in their terraced, semi-detached, or detached houses for more than one year. Levels of multiple car ownership are high. Properties are owned and typically have surplus living space. Associate professionals and administrative occupations are prevalent, and parents are likely to be in middle age or approaching retirement. Educational attainment is above the Supergroup average. Scattered developments and concentrations are found in many small towns.

Wider pattern

Pervasive throughout the UK, members of this Supergroup typically own (or are buying) their detached, semi-detached or terraced homes. They are also typically educated to A Level/Highers or degree level and work in skilled or professional occupations. Typically born in the UK, some families have children, although the median adult age is above 45 and some property has become under-occupied after children have left home. This Supergroup is pervasive not only in suburban locations, but also in neighbourhoods at or beyond the edge of cities that adjoin rural parts of the country.

Group profile

Mainly located in Inner London, these neighbourhoods retain a diverse employment structure, with some concentration in associated professional and technical occupations rather than skilled trades or construction. Social renting is more common and levels of homeownership are low. Many residents identify as Black. There is a lower than average rate of marriage or civil partnership, few that are very old (85 or over) and higher than average incidence of disability.

Wider London pattern

A Supergroup embodying London's diversity in many respects, apart from low numbers of residents identifying as of Bangladeshi, Indian, Pakistani or Other (non-Chinese) Asian ethnicity. There is lower than average prevalence of families with dependent children, while there are above average occurrences of never-married individuals and single-person households. The age distribution is skewed towards younger, single residents and couples without children, with many individuals identifying as of mixed or multiple ethnicity. Social rented or private rented housing is slightly more prevalent than average, and many residents live in flats. Individuals typically work in professional and associated roles in public administration, education or health rather than in elementary occupations in agriculture, energy, water, construction or manufacturing. Incidence of students is slightly below average. Individuals declaring no religion are more prevalent than average and non-use of English at home is below average.