Willer

Group profile

This Group comprises older parents or retirees, with no resident dependent children, and with the lowest residential densities in this Supergroup. Predominantly UK-born, residents typically live in detached houses, although others do live in semi-detached and terraced properties. The level of multiple car ownership is the highest in this Supergroup. Most houses are owner occupied although social renting is also present. Many concentrations occur in high amenity rural locations, such as Areas of Outstanding Natural Beauty.

Wider pattern

Pervasive throughout the UK, members of this Supergroup typically own (or are buying) their detached, semi-detached or terraced homes. They are also typically educated to A Level/Highers or degree level and work in skilled or professional occupations. Typically born in the UK, some families have children, although the median adult age is above 45 and some property has become under-occupied after children have left home. This Supergroup is pervasive not only in suburban locations, but also in neighbourhoods at or beyond the edge of cities that adjoin rural parts of the country.

Group profile

Found in pockets across London, residents are less likely to live in private sector rentals and fewer adults are students. Fewer individuals work in transport and communications occupations relative to the Supergroup average. More individuals identify as Black and were born in Africa.

Wider London pattern

Residents of these neighbourhoods include sizable numbers identifying with ethnicities originating outside Europe, particularly in Africa or Bangladesh. The proportion of residents identifying as White, Indian or Pakistani is well below the London average. Neighbourhood age profiles are skewed towards younger adults, and above average numbers of families have children. Rates of use of English at home are below average. Marriage rates are low, and levels of separation or divorce are above average. Housing is predominantly in flats, and renting in the social rented sector the norm - few residents are owner occupiers. Housing is often overcrowded, and neighbourhoods are amongst the most densely populated in London. Disability rates are above average, although levels of unpaid care provision are about average. Employment is in caring, leisure, other service occupations, sales and customer service, or process, plant, and machine operation. Part time working and full-time student study are common. Levels of unemployment are slightly above average. Most residents have only Level 1 or 2 educational qualifications or have completed apprenticeships.