UK neighbourhood type
UK Output Area Classification
Supergroup
Suburbanites and Peri-Urbanities
Group
Rural Amenity
Nationally, the Ballard surname is most associated with neighbourhoods classed as Rural Amenity, within Suburbanites and Peri-Urbanities. This does not mean every Ballard household fits that profile, but it gives a useful signal about where the modern surname distribution is strongest.
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Group profile
This Group comprises older parents or retirees, with no resident dependent children, and with the lowest residential densities in this Supergroup. Predominantly UK-born, residents typically live in detached houses, although others do live in semi-detached and terraced properties. The level of multiple car ownership is the highest in this Supergroup. Most houses are owner occupied although social renting is also present. Many concentrations occur in high amenity rural locations, such as Areas of Outstanding Natural Beauty.
Wider pattern
Pervasive throughout the UK, members of this Supergroup typically own (or are buying) their detached, semi-detached or terraced homes. They are also typically educated to A Level/Highers or degree level and work in skilled or professional occupations. Typically born in the UK, some families have children, although the median adult age is above 45 and some property has become under-occupied after children have left home. This Supergroup is pervasive not only in suburban locations, but also in neighbourhoods at or beyond the edge of cities that adjoin rural parts of the country.