Blower

Group profile

These neighbourhoods house predominantly young, UK-born individuals identifying with a White ethnic group with dependent children. Long-term disability and unpaid care are prevalent, and religious affiliations are uncommon. Housing is terraced or semi-detached and social rented sector housing is the norm. Unemployment is above the Supergroup average, and employment is principally in elementary occupations, as process plant and machine operatives, or in caring and leisure services. Educational attainment is low. The group is scattered throughout former industrial towns in the Midlands and the South Wales Valleys.

Wider pattern

Living in terraced or semi-detached houses, residents of these neighbourhoods typically lack high levels of education and work in elementary or routine service occupations. Unemployment is above average. Residents are predominantly born in the UK, and residents are also predominantly from ethnic minorities. Social (but not private sector) rented sector housing is common. This Supergroup is found throughout the UK’s conurbations and industrial regions but is also an integral part of smaller towns.

Group profile

Predominantly located in neighbourhoods on the outskirts of Greater London, residents of these neighbourhoods typically have their highest qualifications below degree (Level 4) level, with those still in work engaged in skilled trades and occupations in distribution, hotels and restaurants. There is low ethnic diversity in these neighbourhoods and high levels of Christian religious affiliation. Detached or terraced houses predominate, often with spare rooms.

Wider London pattern

The age distribution of these neighbourhoods is skewed towards the middle-aged and old, although few residents live alone or in communal establishments and numbers of dependent children are around average. Owner occupation is the norm, as is residence in detached or semi-detached houses. Residential densities are low and many households have spare rooms. Most residents were born in the UK and, aside from some identifying as members of Chinese or Indian ethnicities, identify as White. Mixed ethnicity households are rare. Incidence of married couples is higher than average and few individuals have never been married. A large proportion of individuals still in employment work in administrative and secretarial occupations, or in the construction industry. Few residents are students, and many households own more than one car.