Broder

Group profile

Employment in this Group is typically in managerial and professional occupations, and education to degree level is common. Residents are typically of working age, many of whom identify with an Indian ethnicity. Households are unlikely to be of Mixed or Multiple ethnicities, and English is not the main language used in some households. This Group is found on the outskirts of most conurbations as well as in the suburbs of some free-standing towns.

Wider pattern

Those working within the managerial, professional and administrative occupations typically reflect a wide range of ethnic groups, and reside in detached or semi-detached housing. Their residential locations at the edges of cities and conurbations and car-based lifestyles are more characteristic of Supergroup membership than birthplace or participation in child-rearing. Houses are typically owner-occupied and marriage rates are lower than the national average. This Supergroup is found throughout suburban UK.

Group profile

These neighbourhoods predominantly house residents aged 45+, with many aged 85+. Most employed residents work in senior roles, and relatively few work in unskilled jobs. Terraced housing is comparatively rare, but communal living is more common. More residents identify as of Indian ethnicity and more affiliate with non-Christian religions. Disability levels are below the Supergroup average.

Wider London pattern

The age distribution of these neighbourhoods is skewed towards the middle-aged and old, although few residents live alone or in communal establishments and numbers of dependent children are around average. Owner occupation is the norm, as is residence in detached or semi-detached houses. Residential densities are low and many households have spare rooms. Most residents were born in the UK and, aside from some identifying as members of Chinese or Indian ethnicities, identify as White. Mixed ethnicity households are rare. Incidence of married couples is higher than average and few individuals have never been married. A large proportion of individuals still in employment work in administrative and secretarial occupations, or in the construction industry. Few residents are students, and many households own more than one car.