Gooday

Group profile

These neighbourhoods are found on the outer edges of many towns and cities. Many residents were born outside the UK. Indian ethnic group representation is high. There are high numbers of families with dependent children aged 5 to 14. Incidences of disability and of provision of unpaid care are low. Neighbourhoods provide a mix of detached housing and flats, and terraced housing is not uncommon. Levels of overcrowding are low and homeownership rates are high. Professional and managerial occupations are prevalent: unemployment is low and education to degree level is the norm.

Wider pattern

Those working within the managerial, professional and administrative occupations typically reflect a wide range of ethnic groups, and reside in detached or semi-detached housing. Their residential locations at the edges of cities and conurbations and car-based lifestyles are more characteristic of Supergroup membership than birthplace or participation in child-rearing. Houses are typically owner-occupied and marriage rates are lower than the national average. This Supergroup is found throughout suburban UK.

Group profile

Predominantly located in neighbourhoods on the outskirts of Greater London, residents of these neighbourhoods typically have their highest qualifications below degree (Level 4) level, with those still in work engaged in skilled trades and occupations in distribution, hotels and restaurants. There is low ethnic diversity in these neighbourhoods and high levels of Christian religious affiliation. Detached or terraced houses predominate, often with spare rooms.

Wider London pattern

The age distribution of these neighbourhoods is skewed towards the middle-aged and old, although few residents live alone or in communal establishments and numbers of dependent children are around average. Owner occupation is the norm, as is residence in detached or semi-detached houses. Residential densities are low and many households have spare rooms. Most residents were born in the UK and, aside from some identifying as members of Chinese or Indian ethnicities, identify as White. Mixed ethnicity households are rare. Incidence of married couples is higher than average and few individuals have never been married. A large proportion of individuals still in employment work in administrative and secretarial occupations, or in the construction industry. Few residents are students, and many households own more than one car.