Gowland

Group profile

These neighbourhoods house predominantly young, UK-born individuals identifying with a White ethnic group with dependent children. Long-term disability and unpaid care are prevalent, and religious affiliations are uncommon. Housing is terraced or semi-detached and social rented sector housing is the norm. Unemployment is above the Supergroup average, and employment is principally in elementary occupations, as process plant and machine operatives, or in caring and leisure services. Educational attainment is low. The group is scattered throughout former industrial towns in the Midlands and the South Wales Valleys.

Wider pattern

Living in terraced or semi-detached houses, residents of these neighbourhoods typically lack high levels of education and work in elementary or routine service occupations. Unemployment is above average. Residents are predominantly born in the UK, and residents are also predominantly from ethnic minorities. Social (but not private sector) rented sector housing is common. This Supergroup is found throughout the UK’s conurbations and industrial regions but is also an integral part of smaller towns.

Group profile

Scattered throughout Inner London, these areas house relatively few workers in the most senior roles within organisations, and greater prevalence of administrative roles relative to the Supergroup mean. Residents are less likely to be of Chinese ethnicity and are more likely to have been born in Africa. Relative to the Supergroup average, residents are also more likely to live in social housing and live in overcrowded conditions.

Wider London pattern

Adult residents of these neighbourhoods are typically aged 25 to 44, working full-time in professional, managerial or associate professional occupations. There are few families with dependent children. The predominantly Inner London neighbourhoods have an international character, including many residents born elsewhere in Europe alongside high numbers of individuals identifying as of Chinese ethnicity. Many individuals are never married, childless and/or living alone. Above average numbers of individuals, likely to be full-time students, live in communal establishments. Elsewhere, privately rented flats are the dominant housing type. Residents of these areas are well-qualified, with a significant number holding Level 4 or above qualifications. There is a correspondingly high level of individuals employed full-time in professional, managerial and associated professional or technical occupations. Employing industries are financial, real estate, professional, administration, and, to a lesser degree, transport and communications. Unemployment is uncommon.