Greatwood

Group profile

These predominantly ageing households typically have no resident dependent children. Most are owner-occupiers and live in detached houses in low density residential developments (although renting is more common than in the rest of the Supergroup). White ethnicity predominates. Residents are typically beyond retirement age but those still in work have managerial, professional or skilled trade occupations. White ethnicity and Christian religious affiliation predominate. Neighbourhoods are located throughout rural UK.

Wider pattern

Typically married but no longer with resident dependent children, these well-educated households either remain working in their managerial, professional, administrative or other skilled occupations, or are retired from them – the modal individual age is beyond normal retirement age. Underoccupied detached and semi-detached properties predominate, and unpaid care is more prevalent than reported disability. The prevalence of this Supergroup outside most urban conurbations indicates that rural lifestyles prevail, typically sustained by using two or more cars per household.

Group profile

Found in pockets across London, residents are less likely to live in private sector rentals and fewer adults are students. Fewer individuals work in transport and communications occupations relative to the Supergroup average. More individuals identify as Black and were born in Africa.

Wider London pattern

Residents of these neighbourhoods include sizable numbers identifying with ethnicities originating outside Europe, particularly in Africa or Bangladesh. The proportion of residents identifying as White, Indian or Pakistani is well below the London average. Neighbourhood age profiles are skewed towards younger adults, and above average numbers of families have children. Rates of use of English at home are below average. Marriage rates are low, and levels of separation or divorce are above average. Housing is predominantly in flats, and renting in the social rented sector the norm - few residents are owner occupiers. Housing is often overcrowded, and neighbourhoods are amongst the most densely populated in London. Disability rates are above average, although levels of unpaid care provision are about average. Employment is in caring, leisure, other service occupations, sales and customer service, or process, plant, and machine operation. Part time working and full-time student study are common. Levels of unemployment are slightly above average. Most residents have only Level 1 or 2 educational qualifications or have completed apprenticeships.