Maddams

Group profile

This Group comprises older parents or retirees, with no resident dependent children, and with the lowest residential densities in this Supergroup. Predominantly UK-born, residents typically live in detached houses, although others do live in semi-detached and terraced properties. The level of multiple car ownership is the highest in this Supergroup. Most houses are owner occupied although social renting is also present. Many concentrations occur in high amenity rural locations, such as Areas of Outstanding Natural Beauty.

Wider pattern

Pervasive throughout the UK, members of this Supergroup typically own (or are buying) their detached, semi-detached or terraced homes. They are also typically educated to A Level/Highers or degree level and work in skilled or professional occupations. Typically born in the UK, some families have children, although the median adult age is above 45 and some property has become under-occupied after children have left home. This Supergroup is pervasive not only in suburban locations, but also in neighbourhoods at or beyond the edge of cities that adjoin rural parts of the country.

Group profile

Scattered across London’s Inner and Outer suburbs, residents of these neighbourhoods are typically housed in the social rented sector. Although terraced and semi-detached houses predominate, more residents live in flats than elsewhere in the Supergroup. Neighbourhoods are more ethnically diverse than the Supergroup average. Those identifying as of Bangladeshi, Pakistani and some Black ethnicities are more prevalent. Europeans born in a overseas non-EU countries make up more of the lower proportion of residents identifying as White. Few residents are very old (85+). Employment in distribution, hotels and restaurants is more common than elsewhere in the Supergroup.

Wider London pattern

Many families in these neighbourhoods have young children. Housing is principally in the social rented sector, in terraced or semi-detached units. While over-all residential densities are low, overcrowding is also prevalent locally. Residents are drawn from a range of ethnic minorities, with many identifying as Black and above average numbers born in Africa. Numbers identifying as of Chinese, Indian or White ethnicity are below average. Levels of proficiency in English are below average. Levels of separation or divorce and incidence of disability are both above average. Education is typically limited to Level 1, 2, or apprenticeship qualifications. Few residents work in professional or managerial occupations but the employment structure is otherwise diverse: it includes skilled trades, caring, leisure and other service occupations, sales and customer service occupations, construction, and work as process, plant, and machine operatives.