Rowling

Group profile

This Group comprises older parents or retirees, with no resident dependent children, and with the lowest residential densities in this Supergroup. Predominantly UK-born, residents typically live in detached houses, although others do live in semi-detached and terraced properties. The level of multiple car ownership is the highest in this Supergroup. Most houses are owner occupied although social renting is also present. Many concentrations occur in high amenity rural locations, such as Areas of Outstanding Natural Beauty.

Wider pattern

Pervasive throughout the UK, members of this Supergroup typically own (or are buying) their detached, semi-detached or terraced homes. They are also typically educated to A Level/Highers or degree level and work in skilled or professional occupations. Typically born in the UK, some families have children, although the median adult age is above 45 and some property has become under-occupied after children have left home. This Supergroup is pervasive not only in suburban locations, but also in neighbourhoods at or beyond the edge of cities that adjoin rural parts of the country.

Group profile

These neighbourhoods predominantly house residents aged 45+, with many aged 85+. Most employed residents work in senior roles, and relatively few work in unskilled jobs. Terraced housing is comparatively rare, but communal living is more common. More residents identify as of Indian ethnicity and more affiliate with non-Christian religions. Disability levels are below the Supergroup average.

Wider London pattern

The age distribution of these neighbourhoods is skewed towards the middle-aged and old, although few residents live alone or in communal establishments and numbers of dependent children are around average. Owner occupation is the norm, as is residence in detached or semi-detached houses. Residential densities are low and many households have spare rooms. Most residents were born in the UK and, aside from some identifying as members of Chinese or Indian ethnicities, identify as White. Mixed ethnicity households are rare. Incidence of married couples is higher than average and few individuals have never been married. A large proportion of individuals still in employment work in administrative and secretarial occupations, or in the construction industry. Few residents are students, and many households own more than one car.