Merchant

Group profile

This Group comprises older parents or retirees, with no resident dependent children, and with the lowest residential densities in this Supergroup. Predominantly UK-born, residents typically live in detached houses, although others do live in semi-detached and terraced properties. The level of multiple car ownership is the highest in this Supergroup. Most houses are owner occupied although social renting is also present. Many concentrations occur in high amenity rural locations, such as Areas of Outstanding Natural Beauty.

Wider pattern

Pervasive throughout the UK, members of this Supergroup typically own (or are buying) their detached, semi-detached or terraced homes. They are also typically educated to A Level/Highers or degree level and work in skilled or professional occupations. Typically born in the UK, some families have children, although the median adult age is above 45 and some property has become under-occupied after children have left home. This Supergroup is pervasive not only in suburban locations, but also in neighbourhoods at or beyond the edge of cities that adjoin rural parts of the country.

Group profile

These residents share Supergroup characteristics of large (non-Chinese) Asian populations but those identifying as Bangladeshi are notably absent. Many residents were born in the UK, while other more recent migrants have African birthplaces. Semi-detached housing, much of it owner occupied, prevails in these suburban residential locations.

Wider London pattern

Many residents of these neighbourhoods are of (non-Chinese) Asian descent, with many identifying as Indian, Pakistani or Bangladeshi. Neighbourhoods are located across large areas of suburban west, north-east and south London. Detached, semi-detached and terraced houses are more prevalent than flats and socially rented housing is uncommon. Few residents live in communal establishments. Many families have dependent children, sometimes in overcrowded accommodation, and few households are ethnically mixed. Marriage rates are above the London average. The even age distribution, relative absence of individuals living alone and frequent incidence of households with children suggests that multi-generation households may be relatively common. Employment is often in skilled trades, elementary, sales and customer service occupations, and roles as process, plant, and machine operatives. Manufacturing and construction are well represented, along with employment in distribution, hotels, and restaurants. Many adults have only level 1, 2, or apprenticeship qualifications. English is not used at home by some residents. Religious affiliation is above average.